The one-and-only guide created for mastering all the elements critical to Web Success.
– For entrepreneurs: Starting with your big idea, circle step by step through the Web 360 system as you achieve all your objectives online.
– For Web professionals: Expand from your area of expertise to all-around Web know-how.
– For busy managers: Grab specific information to make good decisions for your website right now.
Each chapter presents a different element that’s critical for a successful website. Expert advice appears throughout the book for all levels – basic, intermediate and advanced. Real-world examples of online businesses are included, as well as sources for Web tools and services. Helpful review questions end each chapter, and a thorough glossary demystifies common and not-so-common Web terms and abbreviations.
For everyone whose work relies on the Internet, Web 360 breaks through the limits that separate technology from marketing from management and brings ivory-tower specialties down to earth. For anyone with a big idea, Web 360 shows how to translate dreams and blurry goals into reality.
The Web 360 system encourages all to embrace the opportunity and start enjoying the rewards.